Johaug: Inspired by the Olympic champion Therese Johaug

Johaug represents a unique dualism made from athleticism and femininity, and guarantees functionality and feminine cuts.
Strong is Feminine
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Johaug (42 articles)

Women's Discipline Wind Trousers Women's Advance Primaloft Trousers Women's Advance Down Jacket Women's Discipline Tech Midlayer Long Sleeve Women's Progress Jacket Women's Discipline Wind Jacket Women's Concept 2.0 Jacket Women's Fusion Pile Sweater Women's Fusion Pile Vest Women's Elevate Long Sleeve Women's Lithe Tech-Wool Long Sleeve Women's Concept 2.0 Pants Women's Discipline Wind HZ Long Sleeve Women's Elevate Long Sleeve Women's Elevate Wool Sports Bra Women's Advance Hybrid Jacket Women's Flash Warm Tights Women's Rib Tech Long Seeve Women's Fusion Fleece HZ Sweater Women's Advance Tights Women's Elevate Pants Women's Progress Trousers Women's Aerial 2.0 Tights Women's Thermal Headband Women's Advance Running Gloves Women's Thermic Racing Gloves Women's Rib Tech Long Sleeve Women's Touring 2.0 Gloves Women's Lit 2.0 Headband Women's Aerial Half Zip 2.0 Pullover Women's Concept pants Women's Elevate Wool Neck Gaiter Women's Lithe Tech-Wool Trousers Women's Touring 2.0 Gloves Women's Adapt Bum Bag 2.0 Waistpack Women's Gleam Half Zip Pullover Women's Touring JR 2.0 Gloves Women's Touring Mitten JR 2.0 Gloves Women's Advance Warm 2.0 Gloves Women's Advance Hoodie Women's Advance Pants Women's Advance Racing 2.0 Gloves

Johaug: performance wear for women: designed by an exceptional athlete

Johaug is a brand firmly rooted in the story of an extraordinary athlete. Founded by Norwegian cross-country skier Therese Johaug, the brand was made from her own passion for the sport and her desire to create functional clothing specifically tailored to the needs of women. Therese Johaug, a multiple Olympic and world champion, knows firsthand what is required of clothing in high-performance sports and has used this knowledge to develop a collection that is not only technical but also stylish.

The Johaug brand: made from experience

Johaug came up with the idea of founding the brand during her active career. She realized there was a lack of sport-oriented clothing for women that offered the necessary functionality and had a feminine cut. Since then, Johaug has grown steadily – from a small collection to an extensive range of ski and outdoor clothing, extending far beyond cross-country skiing.

Sustainability, authenticity, and the highest quality

Johaug stands for performance, style, and values such as honesty, sustainability, and quality. The brand takes pride in developing long-lasting products made under fair conditions. Many of the materials used are recycled or made from sustainable sources. This focus on environmental protection and conscious production shows that Johaug takes responsibility for people and nature seriously.

Another core value of the brand is authenticity. Therese Johaug remains deeply involved in the design and development process, illustrating the close connection between her experience as an athlete and the products. It has always been important to her to create functional and comfortable clothing, whether you are preparing for a strenuous training session or want to enjoy your day outdoors.

Sport-oriented functionality and feminine design for active women

Johaug is aimed at women who see sports and outdoor activities as integral to their lives. It doesn't matter whether you're a competitive athlete or enjoy being active. The brand appeals to women who value quality without sacrificing a modern and feminine look.

Founded by one of the world's most successful cross-country skiers, Johaug combines the best in sport-oriented functionality with cleverly designed features. The story of Johaug shows that true innovation comes from experience and a deep understanding of the wearer's needs.